Chinese Firm DDC Enterprise Unveils Plan to Add 5,000 BTC to Its Treasury
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DDC Enterprise Ltd. (NYSE: DDC), a publicly listed Chinese company, has revealed a bold move to incorporate 5,000 bitcoin (BTC) into its balance sheet over the next three years. Following a strong financial performance in 2024, the company is kickstarting this strategy with an initial acquisition of 100 BTC and aims to build its holdings to 500 BTC within six months.
DDC’s Bitcoin Strategy Anchors Long-Term Vision
In its recent shareholder letter, DDC reported a 33% revenue jump in 2024, reaching $37.4 million, bolstered by successful brand acquisitions in the U.S. and consistent growth in its domestic Chinese market. Gross profit margin climbed to 28.4%, compared to 25% the year prior, and adjusted EBITDA losses narrowed to $3.5 million.
Shareholders’ equity increased by 33% to $11.3 million, driven by a combination of debt-to-equity conversions and new stock issuances. CEO and Chairwoman Norma Chu highlighted two core priorities for 2025: launching a joint venture in China expected to yield \$3 million in annual net profit and implementing a bitcoin-focused treasury strategy. She described Bitcoin as a key pillar for creating sustainable, long-term value amid economic uncertainty.
Chu stated:
“Bitcoin’s role as a store of value and its resilience in volatile macro environments make it an ideal asset for our reserve diversification strategy and a tool to enhance long-term shareholder returns.”
DDC Targets 5,000 BTC by 2027, Embraces Digital Asset Strategy
DDC Enterprise has set an ambitious goal to amass 5,000 bitcoins by mid-2027. To execute this initiative, the company is assembling a specialized treasury unit alongside a team of crypto-savvy advisors to oversee the acquisition and management of its digital assets. As of March 31, 2025, DDC reported \$23.6 million in cash and short-term investments, though the specific portion allocated to bitcoin remains undisclosed.
CEO Norma Chu reaffirmed DDC’s strong belief in blockchain’s disruptive potential, underscoring the company’s commitment to leading in the integration of digital assets within corporate finance. This bitcoin strategy is part of a broader vision to diversify the firm’s treasury assets while increasing long-term value for shareholders.
Looking forward, DDC anticipates achieving positive adjusted EBITDA in 2025 by capitalizing on operational streamlining and targeted growth initiatives. The company expressed gratitude to its shareholders for their continued support as it works to redefine the role of digital assets in modern corporate finance.
