Strategy Keeps Buying Bitcoin Despite Financial Misses
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Strategy, the Bitcoin-focused company co-founded by Michael Saylor, is again in the spotlight after hinting at another large Bitcoin purchase. This marks the fourth week in a row that the company has bought Bitcoin. On April 28, Strategy added 15,355 BTC to its holdings, worth over $1.4 billion. This latest buy brought the company’s total Bitcoin stash to 553,555 BTC.
According to SaylorTracker, the company is currently up around 39% on its Bitcoin investments, showing over $15 billion in unrealized gains. Because of these moves, Bitcoin investors are watching Strategy closely, as it plays a big role in promoting corporate Bitcoin ownership. To this end, many institutions that invest in Strategy stock are also getting indirect exposure to Bitcoin.
Company’s Bitcoin Strategy Grows Despite Falling Revenue
In its Q1 2025 earnings report, Strategy reported $111 million in revenue, which is 3.6% less than the same period last year, and missed analyst expectations by 5%. Despite the drop in revenue, the company has been aggressively buying Bitcoin. So far in 2025, it has purchased 61,497 BTC.

Source: SaylorTracker
To this end, the company also plans to raise $21 billion through an equity offering to fund even more BTC purchases. As it stands, these moves continue to fuel debates about Strategy’s role in the BTC market. Some believe it is helping drive adoption, while others worry about its growing influence.
Experts Say Strategy’s Actions Could Impact Coin’s Future
At the moment, BTC analyst Adam Livingston believes Strategy’s BTC buying is affecting the market in a major way. He says the company buys around 2,087 BTC daily, much more than the 450 BTC currently mined daily. This could be similar to halving events, where supply gets cut and prices often rise.
Meanwhile, asset manager Richard Byworth has suggested that Strategy should start buying other companies with large cash holdings and convert that cash into BTC. He also noted that buying the coin directly from exchanges rather than private deals could push prices up. This, he said, would increase the value of Strategy’s holdings and attract more investors to BTC.
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