FCA Creates Deputy CEO Role as Crypto and Consumer Finance Responsibility Increases
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The Financial Conduct Authority (FCA) has officially introduced a new deputy CEO position as it expands its responsibilities to include oversight of stablecoins, crypto firms, and Buy Now Pay Later (BNPL) products. Sarah Pritchard, who joined the FCA in 2021, has been named to the role.
She will continue her current responsibilities in consumer protection and market competition while helping CEO Nikhil Rathi manage the FCA’s daily work. This change is part of the FCA’s broader efforts to adapt to fast changes in the financial world, especially in digital finance.
Sarah Pritchard’s New Role and Responsibilities
Sarah Pritchard’s position has been elevated, this shows the FCA’s trust in her leadership and experience. However, she will now support CEO Nikhil Rathi more closely while continuing to lead on consumer rights and fair market practices. To this end, Pritchard has already led major efforts, such as reforms to the UK’s listing rules and combining the FCA’s supervisory and policy teams to work more effectively.

Source: FCA
In her new role, Pritchard is expected to handle important tasks as the FCA adjusts to its new role in digital finance. As it stands, her background in both public enforcement and private compliance, including her work at HSBC and the National Economic Crime Centre, gives her the skills to regulate fast-changing areas like crypto and fintech. Also, she has represented the FCA in international financial groups like the G20 and the Financial Stability Board.
FCA’s Expanding Role in Crypto and Financial Oversight
As part of its growing remit, the FCA will now oversee the Payment Systems Regulator and play a key role in shaping the UK’s rules for digital assets. To this end, this expansion reflects a serious effort to keep up with global financial changes and maintain the UK’s competitiveness. Commenting on this, Pritchard said the FCA is committed to continuing its fast pace of reform.
Recently, the FCA also proposed removing its ban on crypto exchange-traded notes (ETNs) for retail investors only if offered through approved exchanges.
As it stands, while some restrictions remain, such as the ban on crypto derivatives, the agency has promised that consumer protections will stay strong. FCA leaders say this shift indicates a balance in managing risk and supporting financial innovation.
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